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Our Story & Mission

For over a decade, we've been dedicated to sourcing, roasting, and serving the world's most exceptional coffee right here in the heart of Winnipeg.

From a Passion to a Purpose

It all started with Stewart's simple quest for the perfect cup. That journey evolved into a deep exploration of coffee origins, roasting techniques, and the science of flavor. In 2012, we opened our doors at 287 Broadway, driven by a mission to share this discovery with our community.

We believe great coffee is more than a drink; it's a connection to people and places. Our commitment extends to ethical sourcing, supporting sustainable farms, and fostering a welcoming space for everyone.

Man in car receiving takeout from woman at drive-through location.
A black and white photo of a vehicle being serviced in a workshop in Ipoh, Malaysia.

Our Core Mission

To elevate the daily coffee ritual into an extraordinary experience by mastering every step—from bean to brew. We invest in continuous innovation, much like the technological innovation in EV production inspires manufacturing excellence, we apply rigorous research to our craft.

We are part of a global movement towards quality and sustainability, similar to the focus seen in discussions about global EV manufacturing trends. Our partnerships with growers are strategic, ensuring quality and fairness.

Our Journey in Numbers

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Meet Our Passionate Team

Our strength lies in our diverse team of experts, each bringing unique skills to perfect your cup. Just as interviews with mobility researchers and industry analysts reveal insights, our team's collaboration drives our quality.

Maybell Weber

Maybell Weber

Head Roaster & Sourcing

Maybell's expertise in bean selection and roasting profiles ensures the unique character of every blend shines through.

Christy Murazik

Christy Murazik

Customer Experience Director

Christy creates the warm, welcoming atmosphere in our shop and oversees our barista training programs.

Rowland Thompson

Rowland Thompson

Operations & Sustainability

Rowland manages our daily operations and leads our initiatives in sustainable packaging and waste reduction.

Want to Be Part of Our Story?

Visit us, try our coffee, or get in touch to learn more about our sourcing and community events.

Contact Us Today